There are two big differences between the real estate professionals who are doing it tough right now and those who are thriving, according to One Agency founder and CEO Paul Davies.
“I know a lot of principals and agents are doing it tough right now. But I also know, from speaking to One Agency licensees across Australia and New Zealand, that some are thriving. The two big differences are that their businesses are lean and their minds are sharp,” he said.
Mr Davies said that, on the business side of things, successful principals and agents regularly review expenses. They also look for lower-cost ways to achieve the same outcomes.
“For example, they’re renting premises in secondary locations rather than main streets, cancelling subscriptions they’re not using, outsourcing jobs rather than hiring staff to do them in-house, refinancing to lower-rate loans and switching from high-commission franchise groups to no-commission groups like One Agency,” he said.
In terms of mindset, Mr Davies has noticed that successful real estate professionals tend to be level-headed.“They stay calm, no matter what the market and economy are doing. As a result, they make clever decisions,” he said.
Mr Davies urged principals and agents who are struggling right now to take action immediately, to stop smaller problems growing into larger ones.“In an emergency, businesses often cut staff because that’s the fastest way to reduce costs. Unfortunately, it’s also the fastest way to reduce revenue, and so should be avoided if possible. If you make smaller cost savings today, you hopefully won’t need to make larger ones tomorrow,” he said.
Mr Davies also noted that when you’re in a desperate position, it becomes harder to win business, because it shows through in your body language during listing presentations.
Furthermore, as your financial position deteriorates, so does your mental health.